What goes into the creation of the Armani/Privé unisex fragrances? Each of these luxury fragrances represent an accomplished work of art, an olfactory alchemy of uncompromising perfection.

Giorgio Armani unveiled the first Armani/Privé Haute Fragrances in 2004 to capture the spirit of his Haute Couture collections. Since then, these fragrances fuse the precision of bespoke design with the transporting power of creativity.

Each collection conveys emotion, freedom, and intimacy, while offering a rich olfactory interpretation of Giorgio Armani’s inspirations.